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This domain bookedup.artlogic.net states the following, "Booked Up was a national programme that ran for five years from 2007-11." Our analyzers observed that the webpage said " Booked Up gave every 11-year-old in England the chance to choose a free book during their first term at secondary school." The Website also stated " The aim of the programme was to support and encourage reading for pleasure and independent choice. Year 7 students chose their free book from a list of carefully selected titles. During its five years, Booked Up gave a free book to over 3. More from Booktrust for secondary schools." The website's header had Booktrust as the most important keyword. It was followed by Booked Up, Bookgifting, and year 7s which isn't as highly ranked as Booktrust. The next words the site used was secondary schools. books was also included but will not be viewed by web engines.